RADO's queijo differs from the traditional Swiss watch makers in that it leans towards innovative uses of high tech materials in distinct design. RADO has focused on pioneering the use of a number of materials that are unique within the watch making industry, such as hardmetal(tungsten- and titanium carbide which they call high tech ceramics), ceramics, lanthanum and sapphire crystal.
In 2004 RADO created a 'high-tech diamond', by the transformation of carbon into a nanocrystalline diamond with a Vickers hardness number of 10,000, thus naming the watch the V10K. It is the hardest watch on Earth, certified by the Guinness Book of World Records.
During their time, RADO has received more than 20 elite international design awards, from the RED DOT Award to the iF Design Award, for both their product and most recently, their collaboration with Jasper Morrison for an innovative watch box that mimics the shape of the human wrist.